The Creative Process is Like Slow Food

Creativity is like hand-made bread;  thought over and prepared with care and certainty.  Never fast:  always slow.

Elizabeth Gilbert, author of Eat, Pray, Love, traveled to Italy to find her true Creative self. Slowly.  She started this quest, relishing hand-made foods so beyond the quotidian boxed salads of the ill-fitting life she’d put on for so long.

But, heaping bowls of fresh hot pasta have not inoculated Italy against boxed, crinkle-wrapped, one-size-fits-most pleasure.

No one imagines downing a Big Mac in Rome.  But each day, thousands of people cross the Piazza di Spagna and hurry down the hundred steps to the world’s grossest living-monument  to American Fast Food: the world’s biggest McDonald’s.

The opening of McDonald’s next to the Spanish Steps in 1986 inspired Carlo Petrini to found the non-profit, Slow Food International.  Petrini says,

Slow Food brings together pleasure and responsibility, and makes them inseparable.
Today, we have over 100,000 members in 132 countries.

So it is with Creation: Ignited by deep human pleasure and peppered with focused responsibility.

Defining Creativity, Part 2: Semitic Slaves and the Brain-Altering Invention

Every day, for a week,  I’m writing about the definitions of Creativity thinkers have offered throughout history and why each one cannot be the final definition. Yesterday I wrote about Ancient Greek Artists Following the Rules.

The first pure alphabet, created by Semitic slaves to track the work of underlings, stirred little sand and much less awe from anyone in Ancient Egypt.

Egyptian dawns came only after a daily war between gods.  Gods controlled rains and winds, births and deaths.  Creativity, as an idea, did not yet exist, but creating of any kind proved the realm of gods. Not humans.

The god/Pharaoh built stuff, not with hands, but with grand ideas of how things should be and subject humans to execute his will.  The architecture  of pharaohs endures to wow the most jaded 21st century tourists and is certainly Creative.  But the first alphabet, known as abjads could reasonably trump material wonders as a precious seed for centuries of global-scale human communication and the spread of knowledge. The alphabet allowed humans to absorb language through vision.

Neuroscientist Stanislas Dehaene says,

We delight in reading Nabokov and Shakespeare using a primate brain originally designed for life in the African savanna.

Even so, Dehaene says,

Brain imaging demonstrates that the adult brain contains fixed circuitry exquisitely attuned to reading.

Creators, even if not recognized as such for 3,800 years, come as lowly as the diligent worker/slaves with just enough knowledge to alter the human brain. A General Theory of Creativity must somehow encompass grand, if unknown, future effects of Creation.

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